Skip to content
JPL
» »

Higher Ed Marketing Agency

Building Enrollment and Belonging

two women sitting on a bench

Paskill, JPL’s higher ed division, is a Top 10 Higher Education Marketing Agency. For over three decades, we’ve been the secret weapon behind colleges and universities that dare to stand out. As part of JPL, we combine battle-tested higher ed expertise with cutting-edge creative and digital firepower.

Expertise

We’ve worked with over 600 educational institutions—spanning two- and four-year colleges and universities across the country—with a variety of expertise in specific student and influencer audiences.

4-year colleges and universities

Through research-driven UX strategy, clear messaging and accessible digital experiences, we help schools connect with students who need support the most—including first-generation learners—while driving enrollment growth.

Challenges we’ve solved:

Enrollment marketing campaigns

Community colleges

We understand the complex enrollment journeys and real-life challenges community college students face. From access to flexibility, we help schools communicate value clearly and quickly through digital campaigns and web solutions that fuel enrollment growth.

Faith-based institutions

In a market where values matter, faith-based colleges have a powerful story to tell. We help bring that story to life by building a brand that reflects your mission and using strategy-led messaging and digital tools to foster belonging and increase enrollment.

Graduate and professional
schools

Adult learners are often first-generation students—balancing work, family and education while navigating unfamiliar institutional systems. We connect schools with these students through simplified digital experiences, messaging and performance marketing that speak to career goals and life realities.

two college students high fiving on campus
SCUHS logo
PPU logo
US Coast Guard Academy
Central Penn College Logo
Plymouth State University Logo
Allegheny College Logo
University of Puget Sound Logo
Black Hawk College Logo
Lehigh Carbon Community College Logo
Goldey-Beacom College Logo

Challenges
we solve

We put your ideal students at the heart of every strategy, helping them envision their future on your campus. We’ll help you create an enrollment marketing strategy informed by data and built for today’s intense competition for students.

Explore Paskill

Growing enrollment

With rising tuition and fewer high school graduates, schools compete for a shrinking student pool. We strengthen key metrics—quality leads, application volume and yield rates—to attract right-fit prospects.

Evolving your website

Your website must perform for multiple audiences: prospects, students, alumni, parents, donors and faculty. We strengthen its design, speed and function to deliver a great digital experience for each one.

Elevating brand & messaging

Real brand value runs deeper than a slogan or logo. We help you build a consistent brand identity that stands out by showing—not just saying—what makes you different.

JPL triangles logo mark Relentless Evolution tagline

Let's Work Together

Headquarters

471 JPL Wick Drive
Harrisburg, PA 17111
© 2025 JPL Integrated Communications, Inc.