From quick dinner fixes to weekly meal planning mastery—this is the vision driving EasyHomeMeals.com’s transformation. For the National Frozen & Refrigerated Foods Association (NFRA)’s flagship platform, JPL constructed a digital destination that adapts to every cook’s journey, turning food inspiration into kitchen reality.
Results
+1.6M
New carousel impressions
+191%
Organic recipe traffic
+145%
Page 1 rankings
Understanding that EasyHomeMeals.com faced dual challenges in user engagement and search visibility, we developed a strategy to serve both exploratory and task-oriented users. Our approach centered on enhancing the mobile experience for in-store shoppers while implementing recipe-structured data to boost search carousel appearances and overall discoverability.
Our search optimization strategy transformed the site from a contest hub into a valuable recipe resource, driving meaningful engagement for NFRA’s sponsor brands. As we continue optimizing recipes, blogs, and FAQs, we’re capturing interest across every stage of the user journey.
The results speak volumes: Recipe rich results soared to 1.6 million impressions within 16 months, while organic recipe traffic jumped 126% in year one and 191% in year two. Page one keyword rankings increased 145%, driving a 98% boost in organic recipe clicks and cementing EasyHomeMeals.com as a go-to recipe destination.
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