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As part of our work with Hersheyland, we identified a brand opportunity for the website to expand into accessible and inclusive recipe and activity content. Our research showed The Hershey Company could lead the conversation and set new expectations across the market around several angles: holidays, people and ability.


New content includes a S’mores Sensory Bin, the TWIZZLERS Rainbow Jewelry Craft and the Chocolate Dreidels Craft. By advocating for DEI in our content partnership, we helped the Hershey team strengthen Hersheyland’s purpose by creating thoughtful activities that are truly for everyone.

directions for hershey's sensory bin craft
smores sensory bin craft on mobile
  • Twizzlers jewelry craft step 1
  • Twizzlers jewelry craft step 2
  • Twizzlers jewelry craft step 3
  • Twizzlers jewelry craft step 4
  • Twizzlers jewelry craft step 5
twizzlers jewelry craft on mobile
  • chocolate dreidels craft step 1
  • chocolate dreidels craft step 2
  • chocolate dreidels craft step 3


471 JPL Wick Drive
Harrisburg, PA 17111


1411 Broadway
New York, NY 10018


One Roberts Avenue
Glenside, PA 19038