Sylvan Learning

After dominating the learning support space for years, Sylvan Learning faced new digital competitors. To stay on top, they needed to grow search rankings, improve user experience and strengthen the sales funnel across 710+ franchise sites. JPL delivered this along with fresh visual storytelling that showcases their unique approach.

For K-12 students needing after-school support, Sylvan Learning provides personalized tutoring, test prep and homework help. Their franchise owners needed the freedom to create localized content while maintaining a unified brand experience. Through deep customer journey mapping and usability testing, JPL created a digital ecosystem that delivers personalized content at every touchpoint—from dynamic search landing pages to location-specific services that guide families to conversion.

To stand out in the crowded education market, Sylvan needed brand imagery that truly reflected their personalized approach to learning. Through thorough site visits and detailed pre-production planning, JPL captured authentic moments with diverse talent across multiple age groups and backgrounds. Our comprehensive multi-day shoot delivered a versatile asset library while ensuring cost-effectiveness and brand consistency.

The comprehensive digital strategy and new brand imagery delivered immediate impact while ensuring long-term value. Sylvan now has a unified yet localized digital presence, paired with a versatile image library that elevated their brand narrative in the competitive supplemental education market. Their refreshed visual storytelling resonates authentically across all marketing channels.