When two of Central PA’s media giants—WITF public broadcasting and LNP’s 158-year-old news group—planned to unite through a major gift, we managed the complex announcement. Our strategic communications earned positive reception from employees, stakeholders and the community.
Employee
Response Data Results
87%
Would recommend working here
82%
Are excited about the future
88%
Are proud to work here
We developed a comprehensive communications strategy knowing these news organizations needed to break their own story first. Our detailed plans anticipated every scenario, with carefully orchestrated messaging for each key audience at specific times.
We created compelling web, video and social content that brought the story to life. The rollout began with a synchronized announcement, followed by a 150-day internal communications plan that included regular updates, employee events and brainstorming sessions to foster connection between teams.
Survey results confirmed strong employee engagement throughout the transition. New brand architecture guidelines we developed helped unite the organizations while preserving their distinct identities. The strategic communications approach resulted in successful message delivery and positive reception from all stakeholders.
JPL provided a steady hand, guiding our transformation with strategic communications that balanced transaction details with consistent cultural messaging to staff.
Having seen JPL’s success with sensitive communications, we trusted them to articulate this transaction’s purpose and benefits. Their detailed plan was executed flawlessly.
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