Insights
February 17, 2025
Disrupting SEM: AI in Search
AI in search demands brands shift from traditional SEO metrics to building digital authority that resonates with both AI and humans.
Insights
February 14, 2025
Leveraging SMEs to Build Trust with Healthcare Consumers
Creating great healthcare content isn't about choosing between clinical accuracy and engagement—it's about bringing them together through strong SME partnerships. Here's how to do it.
Insights
February 13, 2025
Tech-Savvy Parents Demand Smart Brands
As parents turn to digital tools to manage family life, brands have a prime opportunity to build loyalty by delivering meaningful tech solutions that truly serve families' needs.
News
February 6, 2025
JPL Wins Gold for Healthcare Website
JPL earned a prestigious Gold award in the Fifth Annual HDMAwards for the redesign of primaryimmune.org, created in partnership with the Immune Deficiency Foundation.
News
February 6, 2025
JPL’s New Holland Campaign Advances in Competition
JPL has earned Merit recognition in the 2025 Best of NAMA Awards regional competition for a New Holland North America campaign.
Insights
January 15, 2025
Family Matters
Discover the innovative creative strategies that power JPL's success in parent and family marketing.
Insights
December 17, 2024
The Whole-Child Approach to Family Marketing
By embracing whole-child wellness—which considers a child’s physical, emotional, social and cognitive needs—organizations can better support today’s parents and create meaningful, lasting connections.
Insights
December 16, 2024
The Missing Key to Your Healthcare Marketing Strategy: Search Research
Want to drive patient engagement? See how leveraging search data can help you uncover powerful insights about patient behavior, needs and preferences.
Insights
November 13, 2024
SEO Strategy Has Evolved—Has Your Content Program?
Traditional SEO tactics are outdated, but search strategy remains more critical than ever. Evolving your search strategy delivers results and inspires innovative content.
Insights
October 18, 2024
The Surprising Power of Website Governance to Transform Customer Experience
Your website needs to deliver a great customer experience. Website governance ensures every touchpoint helps customers positively engage with your brand.
Insights
October 17, 2024
The Loyalty Cure: 5 Smart Tactics for Health Systems to Boost Patient Retention
Patients have more choices than ever. Here are five ways to build strong connections and keep patients coming back to your health system.
Insights
October 17, 2024
Winning Parent Loyalty: How to Create a Digital Experience That Connects and Converts
Parents want brands to make their lives easier. These seven strategies can help you set the foundation for long-term connections with this key audience.
