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Insights April 15, 2024

Don’t Check the Box on Search

We interviewed JPL’s Manager of Search, Torin Keefer, about the solutions to challenges B2B marketers are facing today.

News September 7, 2023

JPL and d’Vinci Donate Video to The Salvation Army Harrisburg through Intern Program

JPL and d’Vinci summer interns created a pro bono video to help The Salvation Army Harrisburg recruit volunteers.

Insights August 15, 2023

Unlock User Insights with Usability Testing

By observing user behavior in real time, usability testing can uncover both issues and opportunities to improve the overall user experience in unexpected ways.

Insights August 19, 2024

Decoding the Rise of Healthcare Subscription Payment Models

We explore the driving factors behind the rise of healthcare subscription payment models and suggest how marketers can use these insights in their everyday messaging strategies.

Insights June 5, 2024

Getting Niche Audience Targeting & Messaging Right

Connecting with niche audiences through micro-targeting is one of the best ways to break through a crowded space and drive growth in key health care offerings.

Insights February 15, 2024

Unveiling the Value of Influencers in Healthcare Marketing

Adding influencers is a powerful way for healthcare brands to reach new audiences, build trust and credibility, and drive patient engagement.

Insights October 27, 2023

How Health Systems Can Compete Against the Growing Retail Healthcare Trend

Here are five consumer engagement strategies that will help health systems compete against the rapidly growing retail healthcare trend in the US.

Insights June 8, 2023

What Every Health System Brand Story Needs

A unique and well-told brand story is a crucial tool that helps to humanize your healthcare system and make you relatable to your audiences.

Insights April 25, 2023

A Parent’s View on Education

Research shows parents believe the quality of education provided to children in the public school system is drastically decreasing, which has raised new expectations around the educational experience.

Insights May 17, 2023

How Active Media Management Drives Above-Market Growth

Using an Active Media Management approach enables us to analyze and improve campaign performance while providing clients with higher-level insights to feed back into their business strategy.

Insights April 25, 2023

Getting into the Hearts & Minds of Millennial Parents

Marketing to millennial parents requires a deep-rooted understanding of their aspirations and attitudes, their priorities and preferences.

Insights August 19, 2024

Garbage In, Garbage Out: Unlock Paid Media Success with Better Data

Algorithms, machine learning and AI have huge potential to drive outstanding results. But they are only as effective as the data they process. Here’s how you fix it.