JPL and New Holland earn national Gold at the 2026 Best of NAMA Awards for the Twin Rotor® 50th Anniversary campaign, created in partnership with MS Graphics.
As accountability reshapes the digital landscape, parents are raising the bar—expecting brands to prioritize safety, not just engagement, in how they show up for families.
Family marketing has moved past polished perfection. Today’s families expect brands to reflect real life, align with their values and earn trust across a more complex decision journey.
Learn how LLMs, search and influencer marketing are transforming B2B discoverability, visibility and inclusion in AI-generated answers.
B2B buyers are using Reddit to validate decisions, challenge vendor claims and uncover real experiences. Here’s how to evaluate your brand presence on Reddit.
Evaluate whether influencer marketing truly fits your brand, audience and goals—and how a strategic approach drives stronger results, builds trust and supports long-term growth.
When employees shape the narrative in real time, brand credibility is no longer claimed—it’s proven. Here’s how aligning internal experience with external messaging keeps you in control.
Discover the 10 disconnects still shaping marketing to women and learn how aligning strategy with real experience builds trust and long-term growth.
AI answers parenting questions differently than search. Family brands risk invisibility if they don't optimize for how AI surfaces trusted, credible sources.
Social engagement is shifting from public likes to private shares, saves and DMs. Learn how to track invisible engagement signals that drive conversions and why your social strategy needs to adapt.
JPL Lead Account Manager Jill Sailer offers practical advice for navigating multi-agency B2B partnerships—how to prioritize competing demands, set agencies up for success and build the clarity and communication that drive stronger results.
JPL and New Holland win Gold at the 2026 Best of NAMA Awards for branding, product launch and social—celebrating strategy, storytelling and impact.
