What Internal Comms Can Learn from TikTok
Gen Z is reshaping workplace communication—and it’s not just a generational shift. Learn how to make internal messages faster, clearer and more engaging for everyone on your team.
Gen Z is reshaping workplace communication—and it’s not just a generational shift. Learn how to make internal messages faster, clearer and more engaging for everyone on your team.
Learn how brands can help parents build real-world wellness systems through smart content, connected tools and authentic storytelling.
Learn how wellness brands can use co-design and behavioral science to deepen impact and engagement.
JPL Manager of Analytics Sam Hofman breaks down the practical steps marketers can take to progress along the path to personalization.
Explore how clean data powers AI, enables personalization, and aligns sales, marketing and ops for scalable ROI.
Trust is earned in pediatric marketing. Here’s how credibility and connection shape lasting relationships with today’s parents.
Discover how to connect with parents at every stage of the funnel—from broad awareness to trust—with a smarter, family-first paid media strategy.
AI Overviews are changing how parents search for pediatric help. Learn how to adapt your content strategy to stay visible and drive action.
AI is rewriting the rules of search—serving answers from ChatGPT, Google, TikTok and more without a single click to your site. In this actionable webinar, JPL’s search and media leaders share how to keep your brand visible, trusted and surfaced in an AI-powered, zero-click world.
Parents trust people—not ads. In this webinar, we'll share how brands are using influencer content to build trust, visibility and results with parent audiences. Featuring real-world strategies and a Soccer Shots case study, you’ll learn how to approach influencer partnerships with confidence.
B2B buyers are watching more video than ever, but most of it isn’t working. Learn why only 25% find it valuable and how intentional, audience-first content can close the gap.
JPL Creative Director Katy Bastas shares how adding motion to your B2B content can create a competitive edge.