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From Noise to Notable: Creative Differentiation Simplified

Join social content expert Kevin Knezic as he dives into how creativity has become a powerful tool for differentiating brands on social media.

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Mastering Thought Leadership in B2B

We interviewed JPL’s Senior Digital Content and UX Writer, Shaun Fitzpatrick, about how to master B2B thought leadership.

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Garbage In, Garbage Out: Unlock Paid Media Success with Better Data

Algorithms, machine learning and AI have huge potential to drive outstanding results. But they are only as effective as the data they process. Here’s how you fix it.

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Advance Digital Accessibility through Company Culture

Fostering an inclusive culture can help you meet legal requirements for accessibility and enhance your brand reputation, customer loyalty and employee satisfaction.

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Getting Started with Web Accessibility

Regardless of what gets you to the starting line, beginning your accessibility journey doesn’t need to be intimidating. Here are the steps we follow.

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Influencers: The New “Word-of-Mouth”

For brands seeking to build authentic connections and influence parent choices, influencer marketing presents an incredible opportunity.

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Healthcare Website Redesign Yields 70% More Engagement in the Content That Matters Most

Explore how JPL helped the Pennsylvania Health Care Cost Containment Council (PHC4) make their healthcare data available to Pennsylvania’s healthcare consumers.

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Don’t Check the Box on Search

We interviewed JPL’s Manager of Search, Torin Keefer, about the solutions to challenges B2B marketers are facing today.

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Swipe, Click, Buy: How Social Media Shapes Parental Decisions

Social media has become a core part of parents’ daily routines. To connect with them, you must have a robust social media marketing strategy.

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How We’re Embracing AI

A core part of our culture is embracing new technology, and AI has been no exception. Here’s how we’re making AI approachable and actionable for JPL, and in turn, for our clients.

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Unveiling the Value of Influencers in Healthcare Marketing

Adding influencers is a powerful way for healthcare brands to reach new audiences, build trust and credibility, and drive patient engagement.

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A B2B Marketer’s Challenge: Stop Focusing on Features

The difference maker in B2B marketing comes when a brand breaks away from what’s routine and distinguishes itself from the pack.

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