Insights
June 5, 2024
Influencers: The New “Word-of-Mouth”
For brands seeking to build authentic connections and influence parent choices, influencer marketing presents an incredible opportunity.
Influencers: The New “Word-of-Mouth”Category: Digital
Insights
April 15, 2024
Healthcare Website Redesign Yields 70% More Engagement in the Content That Matters Most
Explore how JPL helped the Pennsylvania Health Care Cost Containment Council (PHC4) make their healthcare data available to Pennsylvania’s healthcare consumers.
Insights
April 15, 2024
Don’t Check the Box on Search
We interviewed JPL’s Manager of Search, Torin Keefer, about the solutions to challenges B2B marketers are facing today.
Insights
April 10, 2024
Swipe, Click, Buy: How Social Media Shapes Parental Decisions
Social media has become a core part of parents’ daily routines. To connect with them, you must have a robust social media marketing strategy.
News
April 10, 2024
How We’re Embracing AI
A core part of our culture is embracing new technology, and AI has been no exception. Here’s how we’re making AI approachable and actionable for JPL, and in turn, for our clients.
Insights
February 15, 2024
Unveiling the Value of Influencers in Healthcare Marketing
Adding influencers is a powerful way for healthcare brands to reach new audiences, build trust and credibility, and drive patient engagement.
Insights
February 12, 2024
A B2B Marketer’s Challenge: Stop Focusing on Features
The difference maker in B2B marketing comes when a brand breaks away from what’s routine and distinguishes itself from the pack.
Insights
August 15, 2023
Unlock User Insights with Usability Testing
By observing user behavior in real time, usability testing can uncover both issues and opportunities to improve the overall user experience in unexpected ways.
Insights
May 17, 2023
How Active Media Management Drives Above-Market Growth
Using an Active Media Management approach enables us to analyze and improve campaign performance while providing clients with higher-level insights to feed back into their business strategy.
Insights
March 9, 2022
Is Your Healthcare Organization Meeting Patients’ Digital Demand?
Today's healthcare marketplace demands an optimal in person and online patient experience. Is your organization ready to meet the digital demand?
Insights
February 12, 2020
Drive Results with Better Digital Ad Targeting
Digital advertising can deliver hyper-specific audience targeting and actionable insights. But you need a disciplined, data-driven approach.
Insights
July 25, 2019
Ad Fraud Can Waste Your Budget, Hurt Your Brand and Sink Your Digital Ad Campaign
Don't let ad fraud ruin your campaign. Learn more about common forms of fraud and how to protect your company.
