Insights
October 13, 2025
The Path to Personalization
JPL Manager of Analytics Sam Hofman breaks down the practical steps marketers can take to progress along the path to personalization.
Insights
October 13, 2025
Data Governance Is the New Growth Hack
Explore how clean data powers AI, enables personalization, and aligns sales, marketing and ops for scalable ROI.
Insights
October 13, 2025
Boring Slides? Let’s Fix That
Learn how to elevate your event content to capture attention and drive engagement.
Insights
October 13, 2025
Closing the Pediatric Trust Gap
Trust is earned in pediatric marketing. Here’s how credibility and connection shape lasting relationships with today’s parents.
Insights
October 13, 2025
The Family-Focused Paid Media Funnel That Works
Discover how to connect with parents at every stage of the funnel—from broad awareness to trust—with a smarter, family-first paid media strategy.
Insights
October 13, 2025
AI Answers & Health Searches: How to Stay Visible to Parents
AI Overviews are changing how parents search for pediatric help. Learn how to adapt your content strategy to stay visible and drive action.
Insights
August 29, 2025
Should Your Brand Jump on a Trend?
Not every trend is your trend. Here's how family brands can show up in cultural moments with strategy, authenticity and lasting impact.
Insights
August 18, 2025
75% of B2B Buyers Watch Video—Only 25% Say It Works
B2B buyers are watching more video than ever, but most of it isn’t working. Learn why only 25% find it valuable and how intentional, audience-first content can close the gap.
Insights
August 18, 2025
Boost Your B2B Strategy with Motion
JPL Creative Director Katy Bastas shares how adding motion to your B2B content can create a competitive edge.
Research, Strategy & Analytics
August 18, 2025
Parents Want Brands That Get Them
A new study reveals a major empathy gap in how brands market to parents. Learn why 41% of parents don’t feel seen—and how more honest, human storytelling can build real loyalty.
Research, Strategy & Analytics
August 18, 2025
Kidfluence: Gen Alpha Drives Family Purchases
To connect with parents, your social content needs more than clever captions. It needs empathy, relevance and a deep understanding of who is influencing decisions.
Insights
August 18, 2025
Master Your Video Strategy: 6 Healthcare Must-Dos
Video is now a frontline tool for healthcare marketers. Explore six powerful ways to use short-form, emotionally resonant video to inform, support and connect with patients in a digital-first world.
