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Healthcare Website Redesign Yields 70% More Engagement in the Content That Matters Most

Explore how JPL helped the Pennsylvania Health Care Cost Containment Council (PHC4) make their healthcare data available to Pennsylvania’s healthcare consumers.

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Don’t Check the Box on Search

We interviewed JPL’s Manager of Search, Torin Keefer, about the solutions to challenges B2B marketers are facing today.

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Don’t Just Report Organizational Changes—Give Employees Reasons to Stay

Change communication is not only an opportunity to inform employees. It can also be used to re-recruit employees by reminding them why you continue to be where they want to work.

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Swipe, Click, Buy: How Social Media Shapes Parental Decisions

Social media has become a core part of parents’ daily routines. To connect with them, you must have a robust social media marketing strategy.

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The Power of Personalization

The rise of personalized education is not just an education trend but a transformative shift that has the potential to revolutionize the way we approach education marketing.

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Unveiling the Value of Influencers in Healthcare Marketing

Adding influencers is a powerful way for healthcare brands to reach new audiences, build trust and credibility, and drive patient engagement.

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How We Use Event Technology to Engage Attendees and Drive Impact

Technology has revolutionized how we produce events for clients. From planning and creative to analyzing the ROI of an event, our events team stays on top of the latest in event tech to ensure we’re producing experiences that deliver excitement and impact.

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A B2B Marketer’s Challenge: Stop Focusing on Features

The difference maker in B2B marketing comes when a brand breaks away from what’s routine and distinguishes itself from the pack.

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Need to Increase Employee Engagement? Set Managers Up for Success

Managers are not only the glue that holds an organization together, but also the key to unlocking its potential.

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The Job Candidate Experience Matters

An impressive job candidate experience can up your wow factor and drive hiring success.

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How Health Systems Can Compete Against the Growing Retail Healthcare Trend

Here are five consumer engagement strategies that will help health systems compete against the rapidly growing retail healthcare trend in the US.

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Unlock User Insights with Usability Testing

By observing user behavior in real time, usability testing can uncover both issues and opportunities to improve the overall user experience in unexpected ways.

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