Nearly 80% of B2B buyers engage with creator content monthly, and 82% say it shapes decisions. Why creators belong in your B2B marketing strategy now.
B2B buyers research before they ever call sales. Why proof content with real outcomes beats thought leadership claims, and how to audit your content.
JPL's strategy team breaks down five digital trends rewriting marketing's rules, from "connectioneering" to creating for AI audiences.
JPL and New Holland earn national Gold at the 2026 Best of NAMA Awards for the Twin Rotor® 50th Anniversary campaign, created in partnership with MS Graphics.
Learn how LLMs, search and influencer marketing are transforming B2B discoverability, visibility and inclusion in AI-generated answers.
B2B buyers are using Reddit to validate decisions, challenge vendor claims and uncover real experiences. Here’s how to evaluate your brand presence on Reddit.
Evaluate whether influencer marketing truly fits your brand, audience and goals—and how a strategic approach drives stronger results, builds trust and supports long-term growth.
Discover the 10 disconnects still shaping marketing to women and learn how aligning strategy with real experience builds trust and long-term growth.
Strategic counsel transforms marketing motion into business progress. Learn how well-timed strategic input helps teams make better decisions, align on what matters and move from deliverables to meaningful outcomes.
The biggest constraint on B2B performance isn’t capability. It’s cohesion. Discover how adopting an integrator mindset helps B2B marketers align teams, connect tools and turn coordination into competitive advantage.
JPL Lead Account Manager Jill Sailer offers practical advice for navigating multi-agency B2B partnerships—how to prioritize competing demands, set agencies up for success and build the clarity and communication that drive stronger results.
JPL and New Holland win Gold at the 2026 Best of NAMA Awards for branding, product launch and social—celebrating strategy, storytelling and impact.
