Insights
July 21, 2026
You Can’t Automate Trust
Conversion problems are usually trust problems. JPL explains what AI can and can’t do—and what actually moves audiences to act.
Insights
July 21, 2026
Employees Signal Trust First
Brand trust breaks inside the organization before customers notice. JPL explains why employee alignment is trust infrastructure.
Insights
July 21, 2026
Building Trust You Can Measure
Trust is measurable. JPL explains the difference between brand trust and reputation—and how to build both systematically.
Insights
June 15, 2026
Why B2B Buyers Trust Creators
Nearly 80% of B2B buyers engage with creator content monthly, and 82% say it shapes decisions. Why creators belong in your B2B marketing strategy now.
Insights
June 15, 2026
Why B2B Buyers Need Content with Proof, Not Promises
B2B buyers research before they ever call sales. Why proof content with real outcomes beats thought leadership claims, and how to audit your content.
Insights
June 15, 2026
Five Digital Trends Rewriting the Rules
JPL's strategy team breaks down five digital trends rewriting marketing's rules, from "connectioneering" to creating for AI audiences.
News
April 27, 2026
JPL + New Holland Earn Gold for Twin Rotor® Campaign
JPL and New Holland earn national Gold at the 2026 Best of NAMA Awards for the Twin Rotor® 50th Anniversary campaign, created in partnership with MS Graphics.
Insights
April 13, 2026
How LLMs and Influencers Are Reshaping B2B Discoverability
Learn how LLMs, search and influencer marketing are transforming B2B discoverability, visibility and inclusion in AI-generated answers.
Insights
April 13, 2026
Reddit Is Where B2B Buyers Validate What You Say
B2B buyers are using Reddit to validate decisions, challenge vendor claims and uncover real experiences. Here’s how to evaluate your brand presence on Reddit.
Insights
April 13, 2026
How We Determine If Influencer Marketing Is the Right Fit for Your Brand
Evaluate whether influencer marketing truly fits your brand, audience and goals—and how a strategic approach drives stronger results, builds trust and supports long-term growth.
Insights
March 5, 2026
Rethinking How to Market to Women
Discover the 10 disconnects still shaping marketing to women and learn how aligning strategy with real experience builds trust and long-term growth.
Insights
February 13, 2026
Where Strategy Makes Real Progress
Strategic counsel transforms marketing motion into business progress. Learn how well-timed strategic input helps teams make better decisions, align on what matters and move from deliverables to meaningful outcomes.
