Insights
April 15, 2024
Don’t Check the Box on Search
We interviewed JPL’s Manager of Search, Torin Keefer, about the solutions to challenges B2B marketers are facing today.
News
April 10, 2024
How We’re Embracing AI
A core part of our culture is embracing new technology, and AI has been no exception. Here’s how we’re making AI approachable and actionable for JPL, and in turn, for our clients.
Insights
February 13, 2024
How We Use Event Technology to Engage Attendees and Drive Impact
Technology has revolutionized how we produce events for clients. From planning and creative to analyzing the ROI of an event, our events team stays on top of the latest in event tech to ensure we’re producing experiences that deliver excitement and impact.
Insights
February 12, 2024
A B2B Marketer’s Challenge: Stop Focusing on Features
The difference maker in B2B marketing comes when a brand breaks away from what’s routine and distinguishes itself from the pack.
Insights
August 15, 2023
Unlock User Insights with Usability Testing
By observing user behavior in real time, usability testing can uncover both issues and opportunities to improve the overall user experience in unexpected ways.
Insights
May 17, 2023
How Active Media Management Drives Above-Market Growth
Using an Active Media Management approach enables us to analyze and improve campaign performance while providing clients with higher-level insights to feed back into their business strategy.
