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Unveiling the Value of Influencers in Healthcare Marketing

Adding influencers is a powerful way for healthcare brands to reach new audiences, build trust and credibility, and drive patient engagement.

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How Health Systems Can Compete Against the Growing Retail Healthcare Trend

Here are five consumer engagement strategies that will help health systems compete against the rapidly growing retail healthcare trend in the US.

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Unlock User Insights with Usability Testing

By observing user behavior in real time, usability testing can uncover both issues and opportunities to improve the overall user experience in unexpected ways.

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What Every Health System Brand Story Needs

A unique and well-told brand story is a crucial tool that helps to humanize your healthcare system and make you relatable to your audiences.

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How Active Media Management Drives Above-Market Growth

Using an Active Media Management approach enables us to analyze and improve campaign performance while providing clients with higher-level insights to feed back into their business strategy.

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A Parent’s View on Education

Research shows parents believe the quality of education provided to children in the public school system is drastically decreasing, which has raised new expectations around the educational experience.

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Getting into the Hearts & Minds of Millennial Parents

Marketing to millennial parents requires a deep-rooted understanding of their aspirations and attitudes, their priorities and preferences.

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Is Your Healthcare Organization Meeting Patients’ Digital Demand?

Today's healthcare marketplace demands an optimal in person and online patient experience. Is your organization ready to meet the digital demand?

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