JPL Lead Account Manager Jill Sailer offers practical advice for navigating multi-agency B2B partnerships—how to prioritize competing demands, set agencies up for success and build the clarity and communication that drive stronger results.
Trust in healthcare doesn't travel through markets—it moves through households. Discover how healthcare marketers can design experiences that turn family confidence into a compounding growth engine.
Healthcare marketing follows seasonal observances, but families follow deductible cycles. By timing your strategy to household spending patterns, marketers can unlock higher-intent conversions and accelerate household growth loops.
Our team gathered for JPL Day 2026 to focus on strategy, growth, and connection, ending the day by celebrating excellence at the Impact Awards Show.
JPL and New Holland win Gold at the 2026 Best of NAMA Awards for branding, product launch and social—celebrating strategy, storytelling and impact.
Watch JPL’s event and experience experts explain what’s working right now in live and hybrid events—and how to measure real-time audience response with LEAP.
Want your brand to be felt, not just seen? Here’s how branded experiences are reshaping audience engagement.
Discover why Teams and Zoom fall short for high-stakes events—and how to create immersive, branded virtual experiences that truly engage.
As digital fatigue grows, B2B brands are rediscovering the power of real, human experiences.
Discover how internal comms can drive deeper connection and impact by borrowing proven tactics from modern workplace training—think immersive, action-driven experiences that people actually remember.
B2B marketing must shift from pushing proof points to earning trust. Explore how human-first strategies create relevance through real voices, culture and connection.
Most healthcare brands are missing the mark with women by failing to build trust, reflect complexity or empower real decisions. Here's how to fix it.
