Insights
April 15, 2025
“Parents” Is Not a Target Audience
If your targeting stops at "parents," your relevance does too. Here's how to zero in with precision targeting.
Insights
April 15, 2025
When Brands Get It Right: Mrs. T’s “Spill the T(ea)” Campaign
Though not our work (kudos to Mrs. T's and their agency partners), we believe in celebrating exemplary work and applying its lessons to our parent-focused marketing strategies.
Insights
April 14, 2025
Create Digital Value Where Your Buyers Actually Are
In this interview with JPL Lead UX Strategist Kelly Kautz, we explore how savvy B2B marketers should respond to buyers completing 70% of their journey independently.
Webinars
April 1, 2025
Webinar: The Secret Operational Playbook of Elite Internal Comms Teams
Learn how top communications leaders turn tactical work into strategic wins that engage employees and drive results. Join expert Mary Moessinger for practical techniques to maximize impact in today's challenging environment.
Insights
March 26, 2025
Test Smarter, Not Harder
Turn A/B testing into your strategic advantage. Learn when and how to test for maximum impact.
Insights
February 17, 2025
Disrupting SEM: AI in Search
AI in search demands brands shift from traditional SEO metrics to building digital authority that resonates with both AI and humans.
Insights
February 14, 2025
Leveraging SMEs to Build Trust with Healthcare Consumers
Creating great healthcare content isn't about choosing between clinical accuracy and engagement—it's about bringing them together through strong SME partnerships. Here's how to do it.
Insights
February 14, 2025
Your Employer Brand’s Secret Weapon: Your People
While an organization may “own” the employer brand, employees are the ones who validate its authenticity. Here's how to empower employees to champion the brand both on the job and off.
Insights
February 13, 2025
Empower Your B2B Sales Team to Win
Having a standout product isn’t enough for success, especially in the long and complex sales cycles of the B2B world. In this interview with Lead Strategist Michele Loeper, find out how the right tools, insights and strategies can set your B2B sales team up to win big.
Insights
February 13, 2025
Tech-Savvy Parents Demand Smart Brands
As parents turn to digital tools to manage family life, brands have a prime opportunity to build loyalty by delivering meaningful tech solutions that truly serve families' needs.
Insights
January 15, 2025
Family Matters
Discover the innovative creative strategies that power JPL's success in parent and family marketing.
News
January 7, 2025
JPL Names Seipe and Pudloski Equity Partners
JPL is proud to announce the promotion of Kelly Seipe to Chief Growth Officer (CGO) and Ryan Pudloski to Chief Technology Officer (CTO).
