Marketing to millennial parents requires a deep-rooted understanding of their aspirations and attitudes, their priorities and preferences.
Algorithms, machine learning and AI have huge potential to drive outstanding results. But they are only as effective as the data they process. Here’s how you fix it.
By focusing on your high-value audiences, brands can turn financial constraints into opportunities that drive sustained growth and outshine the competition.
For brands seeking to build authentic connections and influence parent choices, influencer marketing presents an incredible opportunity.
Explore how JPL helped the Pennsylvania Health Care Cost Containment Council (PHC4) make their healthcare data available to Pennsylvania’s healthcare consumers.
Social media has become a core part of parents’ daily routines. To connect with them, you must have a robust social media marketing strategy.
The rise of personalized education is not just an education trend but a transformative shift that has the potential to revolutionize the way we approach education marketing.
K-12 organizations must align their brand positioning and services to the latest post-pandemic shifts for impact and growth.
JPL hosted the Central Pennsylvania Film Commission's "Empowerment Summit," showcasing how the region's growing film industry is creating jobs and driving economic growth through Pennsylvania's Film Tax Credit program.
JPL earned a prestigious Gold award in the Fifth Annual HDMAwards for the redesign of primaryimmune.org, created in partnership with the Immune Deficiency Foundation.
JPL has earned Merit recognition in the 2025 Best of NAMA Awards regional competition for a New Holland North America campaign.
JPL President Luke Kempski reflects on the company’s path over the past 35 years and what continues to inspire him.
