Insights
August 20, 2024
Mastering Thought Leadership in B2B
We interviewed JPL’s Senior Digital Content and UX Writer, Shaun Fitzpatrick, about how to master B2B thought leadership.
Insights
August 19, 2024
Garbage In, Garbage Out: Unlock Paid Media Success with Better Data
Algorithms, machine learning and AI have huge potential to drive outstanding results. But they are only as effective as the data they process. Here’s how you fix it.
Insights
August 14, 2024
B2B Is People
Discover the innovative creative strategies that power JPL’s success in B2B marketing.
Insights
June 6, 2024
Advance Digital Accessibility through Company Culture
Fostering an inclusive culture can help you meet legal requirements for accessibility and enhance your brand reputation, customer loyalty and employee satisfaction.
Insights
June 5, 2024
Getting Started with Web Accessibility
Regardless of what gets you to the starting line, beginning your accessibility journey doesn’t need to be intimidating. Here are the steps we follow.
Insights
June 3, 2024
Disruption is in the Details
We interviewed JPL’s Associate Creative Director of Experience Design, Virginia Strouphauer, about how live events and experiences can create a lasting impression.
Insights
April 15, 2024
Don’t Check the Box on Search
We interviewed JPL’s Manager of Search, Torin Keefer, about the solutions to challenges B2B marketers are facing today.
News
April 10, 2024
How We’re Embracing AI
A core part of our culture is embracing new technology, and AI has been no exception. Here’s how we’re making AI approachable and actionable for JPL, and in turn, for our clients.
Insights
February 13, 2024
How We Use Event Technology to Engage Attendees and Drive Impact
Technology has revolutionized how we produce events for clients. From planning and creative to analyzing the ROI of an event, our events team stays on top of the latest in event tech to ensure we’re producing experiences that deliver excitement and impact.
Insights
February 12, 2024
A B2B Marketer’s Challenge: Stop Focusing on Features
The difference maker in B2B marketing comes when a brand breaks away from what’s routine and distinguishes itself from the pack.
Insights
August 15, 2023
Unlock User Insights with Usability Testing
By observing user behavior in real time, usability testing can uncover both issues and opportunities to improve the overall user experience in unexpected ways.
Insights
May 17, 2023
How Active Media Management Drives Above-Market Growth
Using an Active Media Management approach enables us to analyze and improve campaign performance while providing clients with higher-level insights to feed back into their business strategy.
