Insights
December 15, 2025
B2B’s Next Move: Experiential Marketing over Automation
As digital fatigue grows, B2B brands are rediscovering the power of real, human experiences.
Insights
December 15, 2025
Are You Practicing Human-First B2B Marketing?
B2B marketing must shift from pushing proof points to earning trust. Explore how human-first strategies create relevance through real voices, culture and connection.
Insights
December 15, 2025
Why Women Don’t Trust Your Health Content
Most healthcare brands are missing the mark with women by failing to build trust, reflect complexity or empower real decisions. Here's how to fix it.
Insights
December 15, 2025
How Healthcare Marketers Can Win the Menopause Market
The FDA’s HRT ruling has reignited the menopause market. Learn how healthcare marketers can seize the opportunity with trust, science and strategic storytelling.
Webinars
October 31, 2025
Webinar: Find Me First
AI is rewriting the rules of search—serving answers from ChatGPT, Google, TikTok and more without a single click to your site. In this actionable webinar, JPL’s search and media leaders share how to keep your brand visible, trusted and surfaced in an AI-powered, zero-click world.
Insights
October 13, 2025
The Path to Personalization
JPL Manager of Analytics Sam Hofman breaks down the practical steps marketers can take to progress along the path to personalization.
Insights
October 13, 2025
Data Governance Is the New Growth Hack
Explore how clean data powers AI, enables personalization, and aligns sales, marketing and ops for scalable ROI.
Insights
October 13, 2025
Boring Slides? Let’s Fix That
Learn how to elevate your event content to capture attention and drive engagement.
Insights
August 29, 2025
Should Your Brand Jump on a Trend?
Not every trend is your trend. Here's how family brands can show up in cultural moments with strategy, authenticity and lasting impact.
Insights
August 18, 2025
75% of B2B Buyers Watch Video—Only 25% Say It Works
B2B buyers are watching more video than ever, but most of it isn’t working. Learn why only 25% find it valuable and how intentional, audience-first content can close the gap.
Insights
August 18, 2025
Boost Your B2B Strategy with Motion
JPL Creative Director Katy Bastas shares how adding motion to your B2B content can create a competitive edge.
Insights
August 18, 2025
Reach Every Brain
An estimated 15–20% of the global population is neurodivergent. Here's how to design meetings, content and digital experiences that include and inspire every mind.
