Connecting with niche audiences through micro-targeting is one of the best ways to break through a crowded space and drive growth in key health care offerings.
For brands seeking to build authentic connections and influence parent choices, influencer marketing presents an incredible opportunity.
Explore how JPL helped the Pennsylvania Health Care Cost Containment Council (PHC4) make their healthcare data available to Pennsylvania’s healthcare consumers.
We interviewed JPL’s Manager of Search, Torin Keefer, about the solutions to challenges B2B marketers are facing today.
Social media has become a core part of parents’ daily routines. To connect with them, you must have a robust social media marketing strategy.
A core part of our culture is embracing new technology, and AI has been no exception. Here’s how we’re making AI approachable and actionable for JPL, and in turn, for our clients.
The rise of personalized education is not just an education trend but a transformative shift that has the potential to revolutionize the way we approach education marketing.
Adding influencers is a powerful way for healthcare brands to reach new audiences, build trust and credibility, and drive patient engagement.
Here are five consumer engagement strategies that will help health systems compete against the rapidly growing retail healthcare trend in the US.
By observing user behavior in real time, usability testing can uncover both issues and opportunities to improve the overall user experience in unexpected ways.
A unique and well-told brand story is a crucial tool that helps to humanize your healthcare system and make you relatable to your audiences.
Using an Active Media Management approach enables us to analyze and improve campaign performance while providing clients with higher-level insights to feed back into their business strategy.
