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Webinars September 17, 2024

Webinar: From Noise to Notable

Join social content expert Kevin Knezic as he dives into how creativity has become a powerful tool for differentiating brands on social media.

Insights August 20, 2024

Mastering Thought Leadership in B2B

We interviewed JPL’s Senior Digital Content and UX Writer, Shaun Fitzpatrick, about how to master B2B thought leadership.

Insights June 6, 2024

Advance Digital Accessibility through Company Culture

Fostering an inclusive culture can help you meet legal requirements for accessibility and enhance your brand reputation, customer loyalty and employee satisfaction.

Insights June 5, 2024

Getting Started with Web Accessibility

Regardless of what gets you to the starting line, beginning your accessibility journey doesn’t need to be intimidating. Here are the steps we follow.

Insights April 15, 2024

Don’t Check the Box on Search

We interviewed JPL’s Manager of Search, Torin Keefer, about the solutions to challenges B2B marketers are facing today.

Insights August 15, 2023

Unlock User Insights with Usability Testing

By observing user behavior in real time, usability testing can uncover both issues and opportunities to improve the overall user experience in unexpected ways.

Insights February 15, 2024

Unveiling the Value of Influencers in Healthcare Marketing

Adding influencers is a powerful way for healthcare brands to reach new audiences, build trust and credibility, and drive patient engagement.

Insights May 17, 2023

How Active Media Management Drives Above-Market Growth

Using an Active Media Management approach enables us to analyze and improve campaign performance while providing clients with higher-level insights to feed back into their business strategy.

Insights August 19, 2024

Garbage In, Garbage Out: Unlock Paid Media Success with Better Data

Algorithms, machine learning and AI have huge potential to drive outstanding results. But they are only as effective as the data they process. Here’s how you fix it.

Insights June 5, 2024

Influencers: The New “Word-of-Mouth”

For brands seeking to build authentic connections and influence parent choices, influencer marketing presents an incredible opportunity.

Insights April 15, 2024

Healthcare Website Redesign Yields 70% More Engagement in the Content That Matters Most

Explore how JPL helped the Pennsylvania Health Care Cost Containment Council (PHC4) make their healthcare data available to Pennsylvania’s healthcare consumers.

Insights April 10, 2024

Swipe, Click, Buy: How Social Media Shapes Parental Decisions

Social media has become a core part of parents’ daily routines. To connect with them, you must have a robust social media marketing strategy.