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Insights March 26, 2025

Test Smarter, Not Harder

Turn A/B testing into your strategic advantage. Learn when and how to test for maximum impact.

Insights February 17, 2025

Disrupting SEM: AI in Search

AI in search demands brands shift from traditional SEO metrics to building digital authority that resonates with both AI and humans.

Insights February 13, 2025

Tech-Savvy Parents Demand Smart Brands

As parents turn to digital tools to manage family life, brands have a prime opportunity to build loyalty by delivering meaningful tech solutions that truly serve families' needs.

Insights January 15, 2025

Family Matters

Discover the innovative creative strategies that power JPL's success in parent and family marketing.

Insights December 17, 2024

The Whole-Child Approach to Family Marketing

By embracing whole-child wellness—which considers a child’s physical, emotional, social and cognitive needs—organizations can better support today’s parents and create meaningful, lasting connections.

Insights November 13, 2024

SEO Strategy Has Evolved—Has Your Content Program?

Traditional SEO tactics are outdated, but search strategy remains more critical than ever. Evolving your search strategy delivers results and inspires innovative content.

Insights October 18, 2024

The Surprising Power of Website Governance to Transform Customer Experience

Your website needs to deliver a great customer experience. Website governance ensures every touchpoint helps customers positively engage with your brand.

Insights October 17, 2024

Winning Parent Loyalty: How to Create a Digital Experience That Connects and Converts

Parents want brands to make their lives easier. These seven strategies can help you set the foundation for long-term connections with this key audience.

Insights August 19, 2024

Engage High-Value Audiences for Sustainable Growth

By focusing on your high-value audiences, brands can turn financial constraints into opportunities that drive sustained growth and outshine the competition.

Insights June 5, 2024

Influencers: The New “Word-of-Mouth”

For brands seeking to build authentic connections and influence parent choices, influencer marketing presents an incredible opportunity.

Insights April 10, 2024

Swipe, Click, Buy: How Social Media Shapes Parental Decisions

Social media has become a core part of parents’ daily routines. To connect with them, you must have a robust social media marketing strategy.

News March 29, 2024

JPL Recognized for Outstanding Creative at Educational Advertising Awards

We’re excited to announce that we have won multiple golds in the 39th Annual Educational Advertising Awards.