Insights
June 5, 2024
Influencers: The New “Word-of-Mouth”
For brands seeking to build authentic connections and influence parent choices, influencer marketing presents an incredible opportunity.
Influencers: The New “Word-of-Mouth”Category: Parent & Family Marketing
Insights
April 10, 2024
Swipe, Click, Buy: How Social Media Shapes Parental Decisions
Social media has become a core part of parents’ daily routines. To connect with them, you must have a robust social media marketing strategy.
News
March 29, 2024
JPL Recognized for Outstanding Creative at Educational Advertising Awards
We’re excited to announce that we have won multiple golds in the 39th Annual Educational Advertising Awards.
Insights
February 19, 2024
The Power of Personalization
The rise of personalized education is not just an education trend but a transformative shift that has the potential to revolutionize the way we approach education marketing.
Insights
April 25, 2023
A Parent’s View on Education
Research shows parents believe the quality of education provided to children in the public school system is drastically decreasing, which has raised new expectations around the educational experience.
Insights
April 25, 2023
Getting into the Hearts & Minds of Millennial Parents
Marketing to millennial parents requires a deep-rooted understanding of their aspirations and attitudes, their priorities and preferences.
Insights
April 25, 2023
The Changing World of K-12 Education: Post-Pandemic Shifts & How Brands Can Shape the Future
K-12 organizations must align their brand positioning and services to the latest post-pandemic shifts for impact and growth.
