Insights
July 21, 2026
You Can’t Automate Trust
Conversion problems are usually trust problems. JPL explains what AI can and can’t do—and what actually moves audiences to act.
Insights
July 21, 2026
Employees Signal Trust First
Brand trust breaks inside the organization before customers notice. JPL explains why employee alignment is trust infrastructure.
Insights
July 21, 2026
Building Trust You Can Measure
Trust is measurable. JPL explains the difference between brand trust and reputation—and how to build both systematically.
Insights
June 15, 2026
Five Digital Trends Rewriting the Rules
JPL's strategy team breaks down five digital trends rewriting marketing's rules, from "connectioneering" to creating for AI audiences.
Insights
June 15, 2026
The Great Family Recalibration
Parents aren't anti-screen, they're recalibrating. Why family brands should sell the moments their products make possible.
Insights
June 15, 2026
The Future of Family Marketing Is Community
Why family-focused brands should stop buying impressions and start building parent communities that drive trust, loyalty and advocacy.
Insights
April 13, 2026
Liability Has Entered the Chat
As accountability reshapes the digital landscape, parents are raising the bar—expecting brands to prioritize safety, not just engagement, in how they show up for families.
Insights
April 13, 2026
Why Traditional Family Marketing No Longer Works
Family marketing has moved past polished perfection. Today’s families expect brands to reflect real life, align with their values and earn trust across a more complex decision journey.
Insights
April 13, 2026
Reddit Is Where B2B Buyers Validate What You Say
B2B buyers are using Reddit to validate decisions, challenge vendor claims and uncover real experiences. Here’s how to evaluate your brand presence on Reddit.
Insights
April 13, 2026
How We Determine If Influencer Marketing Is the Right Fit for Your Brand
Evaluate whether influencer marketing truly fits your brand, audience and goals—and how a strategic approach drives stronger results, builds trust and supports long-term growth.
Insights
March 5, 2026
Rethinking How to Market to Women
Discover the 10 disconnects still shaping marketing to women and learn how aligning strategy with real experience builds trust and long-term growth.
Insights
February 13, 2026
Why GEO Matters More for Family Brands
AI answers parenting questions differently than search. Family brands risk invisibility if they don't optimize for how AI surfaces trusted, credible sources.
