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![Momfluencer and daughter recording a cooking demonstration](/wp-content/uploads/PFM_Insights_shutterstock_2412728549_LR-1200-600x470.jpg)
Insights
Influencers: The New “Word-of-Mouth”
June 5, 2024
![Virginia Strouphauer, JPL Senior Art Director, Experience Design](/wp-content/uploads/JPL_Social_Virginia_Website02-600x470.jpg)
Insights
Disruption is in the Details
June 3, 2024
![Torin Keefer, JPL Manager, Search.](/wp-content/uploads/JPL_Social_Kelly-B2B_Website-copy-600x470.jpg)
Insights
Don’t Check the Box on Search
April 15, 2024
![Mother researching online while holding baby.](/wp-content/uploads/iStock-1077259686-Copy-resized-50-2-600x470.jpg)
Insights
Swipe, Click, Buy: How Social Media Shapes Parental Decisions
April 10, 2024
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Insights
The Power of Personalization
February 19, 2024
![Uniqueness, a multi-colored snail takes off on a rocket against the background of snails. Competitive advantage, standing out from the crowd, thinking outside the box.](/wp-content/uploads/iStock-1414338497-Copy-600x470.jpg)
Insights
A B2B Marketer’s Challenge: Stop Focusing on Features
February 12, 2024
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Insights
Advertising Week NY 2023: Insights & Takeaways
December 13, 2023
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Insights
What Every Health System Brand Story Needs
June 8, 2023
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Insights
Building a Positive Health Care Brand
August 28, 2020
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Insights
Leveraging an M&A Brand Strategy During Integration
April 3, 2020
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Insights
Building the Business Case for a Rebrand? Start Here
June 21, 2019
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Insights
A Consistent Tone of Voice Can Make or Break Your Brand
February 28, 2019