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Getting Niche Audience Targeting & Messaging Right

Connecting with niche audiences through micro-targeting is one of the best ways to break through a crowded space and drive growth in key health care offerings.

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Influencers: The New “Word-of-Mouth”

For brands seeking to build authentic connections and influence parent choices, influencer marketing presents an incredible opportunity.

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Production Lighting Company Lampcandy Now Located at JPL

Lampcandy, a film and video production rental company, now resides at JPL’s headquarters in Harrisburg, Pennsylvania.

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Disruption is in the Details

We interviewed JPL’s Senior Art Director and Manager of Experience Design, Virginia Strouphauer, about how live events and experiences can create a lasting impression.

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Benefits Communications Can Support Your EVP & Curb Health Benefit Costs

Educating employees on how to use their health plans brings your employee value proposition (EVP) to life.

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Healthcare Website Redesign Yields 70% More Engagement in the Content That Matters Most

Explore how JPL helped the Pennsylvania Health Care Cost Containment Council (PHC4) make their healthcare data available to Pennsylvania’s healthcare consumers.

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Don’t Check the Box on Search

We interviewed JPL’s Manager of Search, Torin Keefer, about the solutions to challenges B2B marketers are facing today.

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Don’t Just Report Organizational Changes—Give Employees Reasons to Stay

Change communication is not only an opportunity to inform employees. It can also be used to re-recruit employees by reminding them why you continue to be where they want to work.

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Swipe, Click, Buy: How Social Media Shapes Parental Decisions

Social media has become a core part of parents’ daily routines. To connect with them, you must have a robust social media marketing strategy.

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How We’re Embracing AI

A core part of our culture is embracing new technology, and AI has been no exception. Here’s how we’re making AI approachable and actionable for JPL, and in turn, for our clients.

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JPL Recognized for Outstanding Creative at Educational Advertising Awards

We’re excited to announce that we have won multiple golds in the 39th Annual Educational Advertising Awards.

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JPL’s AI Point-of-View

As generative AI reshapes the creative landscape, JPL charts a thoughtful path forward with our Agency POV, balancing innovation with responsibility to deliver enhanced value for our clients while staying true to our commitment to Relentless Evolution.

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Harrisburg

471 JPL Wick Drive
Harrisburg, PA 17111

NYC

1411 Broadway
New York, NY 10018

Philly

One Roberts Avenue
Glenside, PA 19038