Insights
March 26, 2025
Test Smarter, Not Harder
Turn A/B testing into your strategic advantage. Learn when and how to test for maximum impact.
Insights
February 17, 2025
Disrupting SEM: AI in Search
AI in search demands brands shift from traditional SEO metrics to building digital authority that resonates with both AI and humans.
Insights
February 14, 2025
Leveraging SMEs to Build Trust with Healthcare Consumers
Creating great healthcare content isn't about choosing between clinical accuracy and engagement—it's about bringing them together through strong SME partnerships. Here's how to do it.
Insights
February 14, 2025
Your Employer Brand’s Secret Weapon: Your People
While an organization may “own” the employer brand, employees are the ones who validate its authenticity. Here's how to empower employees to champion the brand both on the job and off.
Insights
February 13, 2025
Empower Your B2B Sales Team to Win
Having a standout product isn’t enough for success, especially in the long and complex sales cycles of the B2B world. In this interview with Lead Strategist Michele Loeper, find out how the right tools, insights and strategies can set your B2B sales team up to win big.
Insights
February 13, 2025
Tech-Savvy Parents Demand Smart Brands
As parents turn to digital tools to manage family life, brands have a prime opportunity to build loyalty by delivering meaningful tech solutions that truly serve families' needs.
News
February 6, 2025
JPL Wins Gold for Healthcare Website
JPL earned a prestigious Gold award in the Fifth Annual HDMAwards for the redesign of primaryimmune.org, created in partnership with the Immune Deficiency Foundation.
News
February 6, 2025
JPL’s New Holland Campaign Advances in Competition
JPL has earned Merit recognition in the 2025 Best of NAMA Awards regional competition for a New Holland North America campaign.
News
January 23, 2025
Impact Awards Reveal at JPL Day 2025
Our team united for JPL Day, where we discussed strategic initiatives, team building and personal and professional development. The event was capped off by our Impact Awards Show, which celebrated the accomplishments of our all-star team.
Insights
January 15, 2025
Family Matters
Discover the innovative creative strategies that power JPL's success in parent and family marketing.
News
January 7, 2025
JPL Names Seipe and Pudloski Equity Partners
JPL is proud to announce the promotion of Kelly Seipe to Chief Growth Officer (CGO) and Ryan Pudloski to Chief Technology Officer (CTO).
Insights
December 17, 2024
The Whole-Child Approach to Family Marketing
By embracing whole-child wellness—which considers a child’s physical, emotional, social and cognitive needs—organizations can better support today’s parents and create meaningful, lasting connections.
