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Brand is more than a logo

Brand work is about business transformation. Done right, brand can reignite growth, strengthen your competitive advantage and capitalize on shifts in the business to bring new value to the market. Our Circumference® Brand Methodology activates the power of brand throughout your business and across all customer touchpoints to deliver tangible impact in every area of your enterprise.

What we do

We believe brand growth is driven by strategy and innovation – strategy creates the road map and innovation is the engine. We collaborate with brands to give them a clear destination and the confidence to get there. From research and strategy to design and activation, our brand strategy consultants develop a holistic plan that is actionable and measurable.

Circumference Brand Methodology Infographic: Brand Platform, Brand Activators, Brand Integration

Our capabilities

Brand strategy

  • Research & insights
  • Brand strategy & positioning
  • Audience profiles & journeys
  • Messaging
  • Brand architecture & naming
  • Product branding
  • Employer brand
  • Culture & EVP
  • Internal & external communications planning

Brand design

  • Visual identity
  • Visual brand architecture
  • Visual identity system
  • Validation testing
  • Experience design

Transformational change

  • Operational integration
  • Leadership alignment
  • Employee engagement
  • Employee experience

Brand strategy & consulting

JPL’s brand strategy and brand consulting approach delivers more business value than brand consultancies or branding agencies. We architect powerful brands built for activation. Brand strategy starts with defining what position you can own in the marketplace, both now and in the future. Our brand strategy consultants develop a comprehensive plan that guides activation across all customer and employee touch points to operationalize your brand. During activation, our team brings your brand to life through our expertise in executing programs. This includes marketing communications, digital, video, events, training and internal communications. Our approach ensures effective, on-brand communications that drive tangible business results.

JPL is a top branding agency and brand consultant with offices in Philadelphia, New York City and Harrisburg, PA. We build brands that deliver real business value, both inside and outside your organization.

JPL triangles logo markRelentless Evolution™


471 JPL Wick Drive
Harrisburg, PA 17111


1411 Broadway
New York, NY 10018


One Roberts Avenue
Glenside, PA 19038