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How Active Media Management Drives Above-Market GrowthCategory: B2B

Insights May 17, 2023

How Active Media Management Drives Above-Market Growth

Using an Active Media Management approach enables us to analyze and improve campaign performance while providing clients with higher-level insights to feed back into their business strategy.

Insights August 19, 2024

Garbage In, Garbage Out: Unlock Paid Media Success with Better Data

Algorithms, machine learning and AI have huge potential to drive outstanding results. But they are only as effective as the data they process. Here’s how you fix it.

News February 6, 2025

JPL’s New Holland Campaign Advances in Competition

JPL has earned Merit recognition in the 2025 Best of NAMA Awards regional competition for a New Holland North America campaign.

News April 10, 2024

How We’re Embracing AI

A core part of our culture is embracing new technology, and AI has been no exception. Here’s how we’re making AI approachable and actionable for JPL, and in turn, for our clients.

Insights February 13, 2024

How We Use Event Technology to Engage Attendees and Drive Impact

Technology has revolutionized how we produce events for clients. From planning and creative to analyzing the ROI of an event, our events team stays on top of the latest in event tech to ensure we’re producing experiences that deliver excitement and impact.

Insights February 12, 2024

A B2B Marketer’s Challenge: Stop Focusing on Features

The difference maker in B2B marketing comes when a brand breaks away from what’s routine and distinguishes itself from the pack.