Fostering an inclusive culture can help you meet legal requirements for accessibility and enhance your brand reputation, customer loyalty and employee satisfaction.
Regardless of what gets you to the starting line, beginning your accessibility journey doesn’t need to be intimidating. Here are the steps we follow.
Connecting with niche audiences through micro-targeting is one of the best ways to break through a crowded space and drive growth in key health care offerings.
For brands seeking to build authentic connections and influence parent choices, influencer marketing presents an incredible opportunity.
Explore how JPL helped the Pennsylvania Health Care Cost Containment Council (PHC4) make their healthcare data available to Pennsylvania’s healthcare consumers.
We interviewed JPL’s Manager of Search, Torin Keefer, about the solutions to challenges B2B marketers are facing today.
Social media has become a core part of parents’ daily routines. To connect with them, you must have a robust social media marketing strategy.
A core part of our culture is embracing new technology, and AI has been no exception. Here’s how we’re making AI approachable and actionable for JPL, and in turn, for our clients.
The rise of personalized education is not just an education trend but a transformative shift that has the potential to revolutionize the way we approach education marketing.
Adding influencers is a powerful way for healthcare brands to reach new audiences, build trust and credibility, and drive patient engagement.
Here are five consumer engagement strategies that will help health systems compete against the rapidly growing retail healthcare trend in the US.
By observing user behavior in real time, usability testing can uncover both issues and opportunities to improve the overall user experience in unexpected ways.
