Connecting with niche audiences through micro-targeting is one of the best ways to break through a crowded space and drive growth in key health care offerings.
Adding influencers is a powerful way for healthcare brands to reach new audiences, build trust and credibility, and drive patient engagement.
Here are five consumer engagement strategies that will help health systems compete against the rapidly growing retail healthcare trend in the US.
A unique and well-told brand story is a crucial tool that helps to humanize your healthcare system and make you relatable to your audiences.
Research shows parents believe the quality of education provided to children in the public school system is drastically decreasing, which has raised new expectations around the educational experience.
Using an Active Media Management approach enables us to analyze and improve campaign performance while providing clients with higher-level insights to feed back into their business strategy.
Marketing to millennial parents requires a deep-rooted understanding of their aspirations and attitudes, their priorities and preferences.
Algorithms, machine learning and AI have huge potential to drive outstanding results. But they are only as effective as the data they process. Here’s how you fix it.
By focusing on your high-value audiences, brands can turn financial constraints into opportunities that drive sustained growth and outshine the competition.
For brands seeking to build authentic connections and influence parent choices, influencer marketing presents an incredible opportunity.
Explore how JPL helped the Pennsylvania Health Care Cost Containment Council (PHC4) make their healthcare data available to Pennsylvania’s healthcare consumers.
Social media has become a core part of parents’ daily routines. To connect with them, you must have a robust social media marketing strategy.
