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Unveiling the Value of Influencers in Healthcare Marketing

Adding influencers is a powerful way for healthcare brands to reach new audiences, build trust and credibility, and drive patient engagement.

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How We Use Event Technology to Engage Attendees and Drive Impact

Technology has revolutionized how we produce events for clients. From planning and creative to analyzing the ROI of an event, our events team stays on top of the latest in event tech to ensure we’re producing experiences that deliver excitement and impact.

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A B2B Marketer’s Challenge: Stop Focusing on Features

The difference maker in B2B marketing comes when a brand breaks away from what’s routine and distinguishes itself from the pack.

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Need to Increase Employee Engagement? Set Managers Up for Success

Managers are not only the glue that holds an organization together, but also the key to unlocking its potential.

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The Job Candidate Experience Matters

An impressive job candidate experience can up your wow factor and drive hiring success.

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JPL Opens New Experiential Lab

JPL’s experiential lab showcases creative applications of technology that can be used in events to engage attendees. Beyond seeing demos, team members and clients can experience newer technologies such as Virtual Reality (VR), Augmented Reality (AR) and other new ways to visualize and interact with brands, products, environments and complex concepts.

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How Health Systems Can Compete Against the Growing Retail Healthcare Trend

Here are five consumer engagement strategies that will help health systems compete against the rapidly growing retail healthcare trend in the US.

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Unlock User Insights with Usability Testing

By observing user behavior in real time, usability testing can uncover both issues and opportunities to improve the overall user experience in unexpected ways.

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What Every Health System Brand Story Needs

A unique and well-told brand story is a crucial tool that helps to humanize your healthcare system and make you relatable to your audiences.

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How Active Media Management Drives Above-Market Growth

Using an Active Media Management approach enables us to analyze and improve campaign performance while providing clients with higher-level insights to feed back into their business strategy.

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A Parent’s View on Education

Research shows parents believe the quality of education provided to children in the public school system is drastically decreasing, which has raised new expectations around the educational experience.

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Getting into the Hearts & Minds of Millennial Parents

Marketing to millennial parents requires a deep-rooted understanding of their aspirations and attitudes, their priorities and preferences.

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