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The Power of PersonalizationCategory: Parent & Family Marketing

Insights February 19, 2024

The Power of Personalization

The rise of personalized education is not just an education trend but a transformative shift that has the potential to revolutionize the way we approach education marketing.

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Insights April 25, 2023

A Parent’s View on Education

Research shows parents believe the quality of education provided to children in the public school system is drastically decreasing, which has raised new expectations around the educational experience.

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Insights April 25, 2023

Getting into the Hearts & Minds of Millennial Parents

Marketing to millennial parents requires a deep-rooted understanding of their aspirations and attitudes, their priorities and preferences.

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Insights April 25, 2023

The Changing World of K-12 Education: Post-Pandemic Shifts & How Brands Can Shape the Future

K-12 organizations must align their brand positioning and services to the latest post-pandemic shifts for impact and growth.

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