A B2B Marketer’s Challenge: Stop Focusing on Features
The difference maker in B2B marketing comes when a brand breaks away from what’s routine and distinguishes itself from the pack.
The difference maker in B2B marketing comes when a brand breaks away from what’s routine and distinguishes itself from the pack.
Managers are not only the glue that holds an organization together, but also the key to unlocking its potential.
An impressive job candidate experience can up your wow factor and drive hiring success.
Articulating your organization’s purpose and developing a strategic communications plan to connect your employees, future talent and other key stakeholders with this business imperative is a worthwhile investment for both employee engagement and retention.
It is the responsibility of leaders, partnering with their communications teams and leveraging the variety of channels and tools available, to establish trust.
Today's healthcare marketplace demands an optimal in person and online patient experience. Is your organization ready to meet the digital demand?
JPL’s DE&I journey continues to evolve from being an initiative to being an integral part of who we are and how we operate.
Internal communications should consider generational preferences and audience profiles to deliver messages that will cut through the clutter and be received.
JPL team members recently earned the 4A’s Workplace Enlightenment Certification, making it one of only seven ad agencies nationwide to achieve this distinction.
Today, with employees continuing to work remotely, leaders must elevate their presence and partner with their organization’s communicators to establish visible leadership opportunities to connect with, engage and retain employees.
To positively impact its team members, visitors, and the surrounding community, JPL and its subsidiary, d’Vinci Interactive, commissioned a mural on its Harrisburg office building in support of diversity, equity and inclusion.
JPL and d’Vinci Interactive summer interns partnered with Big Brothers Big Sisters of the Capital Region (BBBSCR) to create a pro bono brand video to help the non-profit reach volunteers and supporters.